Story of Stuff ANNIE LEONARD

“There are three problems: we’re trashing the planet; we’re trashing each other; and we’re not even having fun. I think that people know in their guts that we are deeply on the wrong path in society and that’s why I think the moment is so ripe for change.”

In cartoons, we often see a light bulb switch on to symbolize a character getting a bright idea. It’s quite ironic because – in reality – a conventional light bulb is a pathetic 4% efficient! Not a very brilliant idea after all!

The startling truth is that our entire industrial system is as dim as that bulb –96 percent of the energy it uses ends up as waste. You might say its main product is waste.

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