How do you begin to navigate rebranding your product that is steeped in Southern culture? How do you maintain your product identity while changing your brand identity? In New Orleans, LA, Dixie Beer is now becoming Faubourg Brewing Company. Co-hosts Good ole Boy Dave and Good ole Gal Julieanna sip on a few beers and discuss the challenges.
REBRANDING A DIXIEFelix Gonzalez